Commissioned by Air Liquide to help them create a joint venture with Total Energies, I worked closely with them to develop its name, story and identity. The aim was to launch this new venture across Europe to highlight the benefits of hydrogen in the freight industry. TEAL as in Total Energies x Air Liquide, but also as in the color teal (duck) and, by extension, migratory flows (freight) and ecology.

Welcome to TEAL mobility